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#Free logtail keyword tool how to#
#Free logtail keyword tool professional#

It's unlikely you'd be able to knock any of those sites out of the top ten unless you're willing to invest a pile of money and a mountain of time.īut, even more importantly, travel isn't the best phrase for you to target anyway. However, if you tried to go after that phrase, you'd be facing direct competition from big sites like, CNN.com and. After all, an adventure tour is generally the type of excursion people like to participate in while traveling on vacation. At first, you might consider targeting a generic phrase like travel.

Let's say your site sells guided mountain climbing tours in California. Highly specific multi-word phrases tend to be far easier to rank well for than the more generic single keyword or double keyword phrases. because once they have made their decision to buy something, that's when they start using very specific search phrases to seek out their target purchase. Using the above six step path to a purchase as our model, you can probably already see that you want to target the consumer who is somewhere around step four.

Consumer then evaluates the product after buying it and decides if they want to keep or return it.

Consumer pulls out their credit card and completes the transaction.

Consumer makes their purchase decision.

Consumer evaluates alternatives to product (features, pricing, etc.).

Consumer seeks information about that product in preparation for possible purchase.

To help illustrate this phenomenon, let's take a look at the typical step-by-step buying path that a customer travels on the way to a making a purchase. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling.

#Free logtail keyword tool professional#

In professional terms, what we are talking about here is the concept of targeting so-called long tail keywords. So, how do you find out what these keywords are?. Google “Searches Related to…”Įver notice that when you scroll to the bottom of Google’s search results there’s a section called, “Searches related to…”?.Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. Here are 9 ways to find long tail keywords.

#Free logtail keyword tool how to#

Which means they’re not ready to buy anything.īut someone searching for a longer version of that term (like “keto diet supplement”) is MUCH closer to making a purchase.īottom Line? The traffic that you get from long tail terms tend to convert really well How to Find Long Tail Keywords Someone searching for keto diet is probably trying to learn what is it. People that search for long tail terms tend to be much further along in the buying cycle compared to folks searching for head terms.įor example, take a keyword like: “keto diet”.

Reason #2: Long tail keywords have high conversion rates Long tail can be cheaper to bid on than super popular head terms. This same idea also applies to Google Adwords (PPC). That long tail keyword has a lot less competition than the head term “link building”.